Soda Manufacturing Marketing Strategy

  • By: Max S.
  • Date: December 1, 2022
  • Time to read: 5 min.

Have you ever had critical thinking about how top companies in the world today attained their success? Or perhaps you also have a brand of your own, and you seek the right knowledge to gain an edge over your competitors.

You have found the perfect post written exactly for you! In this article, you’ll learn the marketing secrets that most indigenous brands today utilize to achieve their top positions. Now, let’s get to it!

In 2020, the beverages industry was worth over $221.6 billion, and the figure is estimated to rise to 1.6 trillion by 2025. With these enormous achievements, it’s no surprise that many companies are trying to dive into this alluring business.  

But the most important thing to note is that, for every business to be successful, they must include a solid and effective marketing strategy that is guaranteed to bring in more sales! 

Marketing Strategies 

Although one of the essential keys to surviving in this cut-throat environment is to offer a quality product that tastes so delicious that customers won’t be able to get enough of it! There is a lot more regarding how you can boost your success as a brand and for your product to reach your targeted audience unfailingly. 

Even if your product has received numerous applause and recognition, it doesn’t mean you will have immediate success; you must try different strategies and find the best that will work for you to make a firm stand in the industry. 

So below are some marketing strategies to create a solid customer base and elevate your sales and profits. 

Packaging

variety sodas

While your product’s taste and quality is the most vital aspect of your brand, if your targets are new customers who have never seen or tasted your drink before, then packaging is the crucial point that will determine whether they will buy it or not.

People tend to buy new things that appeal to their eyes, and this is why it’s essential to pay close attention to your product packaging! 

Some of the things you should note while packaging include;

  • The color of the drink and the design of the bottle
  • How you design your logo and present it. 

Social Media Marketing

Most consumers today spend half, if not all, of their time using their phones. So since we are talking about beverages here, the major platform that is most effective for this type of marketing is Instagram. 

Although other prominent platforms like LinkedIn, Facebook, and Twitter are also quite effective, Instagram is the most effective. People are more accustomed to viewing and interacting with the stunning pictures and engaging videos posted on this platform. So, utilizing it for your business creatively will add a great impact on your sales.

Blogging 

Blogging or vlogging is essential for every business, you can write or publish some articles concerning your product on your company’s or brand’s official website. 

Email 

Due to the excessive usage of social media for marketing strategies, the more convenient platform that is often forgotten is email. 

Gather the emails and contacts of your prospective customers, then use the list for your blog and social media marketing toward the people on the list. Since your customers already know your brand’s existence, they will likely open messages from you. 

Seasonal Deals

People love to receive a bargain on items they purchase regularly. So from time to time, give them deals and special offers. You can choose a specific time of the year, maybe Christmas, New Year, or other seasonal events, to do so. 

How Much Are Celebrities Paid To Endorse Soda?

The influence of celebrities regarding brands and products, especially those related to foods and beverages, has long been documented. 

However, the amount celebrities are been paid to endorse soda depends on the brand. For example, in 2022 and 2016, Pepsi paid $94.1 million to Sofia Vergara and $50 million to Beyonce for brand endorsement deals, respectively. 50 Cents received $100 million to endorse Vitaminwater and many more.

Why Are Celebrity Endorsers So Effective?

soda marketing

You have likely sighted a new product on your favorite celebrities page, and you feel like you want to give it a try; well, that’s the goal. Celebrities endorsers are effective because they can quickly grab the audience’s attention and promote a brand. 

Additionally, every brand is looking for a communication tool to advertise their products, so by using celebrities, they will increase their brand’s awareness, enhance credibility and gain more visibility. 

Celebrities are well-known, influential people in a community, familiar faces that we associate with specific characteristics, so whatever they endorse, it’s likely to stand out among others. In addition to the fact you trust people you admire so, you are likely to accept everything recommended by them. 

Due to this, many companies pay some highly known influential individuals to leverage their popularity and increase their product sales. 

What Is The Children’s Food and Beverage Advertising Initiative

The Children’s Food and Beverage Advertising Initiative, launched in 2006, is a program that aims to reduce advertising of unhealthy foods and beverages directed to children less than twelve years old. 

The program has set specific rules and regulations that every food and beverage company must follow, so companies are directed to compile the rules and regulations of the CFBAI to either sell beverages that meet the Uniform Nutrition Criteria or not advertise them at all. Companies are also prohibited from promoting their products in elementary schools. 

What Are Some Of The Most Memorable Soda Advertising Campaign

While the 90s, 80s, and 70s are long gone, there are many special, memorable moments that we are sure you won’t mind seeing again. Some of these memories may remain vividly in your mind, and you’d always smile whenever you remember them. 

So let’s recall some of these fantastic advertising campaigns that played on your television screen back then. 

  • Coca-Cola 
coke bottles

The most memorable and best coke advert is the ‘Para todos.’ The advert was done brilliantly, and it showcases the simplicity of the beverage, shown in an exercise form based on the bottle shape. The ad was displayed in over eighty countries and translated into twenty languages. 

  • Sprite — Sun Fizz
sun fizz character

This is also considered among the most memorable sprite ads, the ad focuses on taste sensations showcasing kids taking the drink, and a cartoon sun is seen chasing the family around the house. 

  • The Pepsi Tango By Shakira
shakira

This advert is among the most memorable and magical Pepsi commercials that keep the nation in awe, especially with how Shakira was shaking her hips. A nerd salesman inside a store was seen holding a Shakira cutout, just for the cutout to transform into a real diva. This made the salesman and onlookers shocked. 

Wrapping Up, 

Soda is one of the most successful industries that you can venture into. However, if you want great sales and profit, you must incorporate some marketing strategies such as good packaging, social media marketing, blogging, taking advantage of seasonal sales, and many more into the business. 

Try out some of these marketing strategies to effectively promote your products and boost your sales!