What is Stubborn Soda?

  • By: Max S.
  • Date: December 23, 2022
  • Time to read: 5 min.

Stubborn soda is definitely one soda you don’t want your kids drinking. How do you explain to them that when PepsiCo says ‘it’s good to be stubborn,” they don’t mean kids should stay up late or refuse to clean up?

Craft sodas are usually produced in small quantities using all-natural ingredients and sold locally. 

In some cases, big corporations discover the local soda and distribute it. Fritz kola is an example of a craft soda brand that started locally but is now distributed across Europe. 

In 2013, Craft sodas had become trendy in many countries, including the US.

With an increasing market share estimated to reach $5.3bn by 2023 (in food service alone), it was only a matter of time before the big companies jumped into the craft soda wagon.

PepsiCo leaped into the wagon in 2014 with Caleb’s Kola, made with cane sugar, a unique blend of spices, and a kola nut extract. 

1893 Cola, named with reference to the year that Pepsi was invented, was produced by the company in April 2015 with original and ginger cola. 

None of the earlier craft sodas created by the company received as much publicity as stubborn soda. 

Created in five different varieties (now eight), stubborn soda was a more significant investment and launched the company properly into the emerging craft soda industry.

So what is Stubborn Soda? Let’s dive in to find out!

What is Stubborn Craft Soda?

What is Stubborn Craft Soda?
What is Stubborn Craft Soda?

Stubborn soda is a premium craft soda manufactured using natural flavors, and Fair Trade Certified cane sugar. The soda has no artificial sweeteners or colors and no high fructose corn syrup. 

It was created by PepsiCo in 2015 and was sold in select food service locations on soda fountains until its launch in major retail stores nationwide in August 2016.

With the tagline “it’s good to be stubborn,” the beverage comes in eight unusual traditional flavors, including a zero sugar version of the draft cola flavor. 

During its launch, the marketing director said the carbonated soft drink is named that way because there is no compromise on the ingredients, flavor, or how customers experience the product.

For most people, the soda smells as good as it tastes.

While some people prefer purchasing a canned version of the soda to buying from the fountain because, as they claim, it tastes better.

The canned soda only offers three flavors as opposed to the eight flavors sold on the fountain.

The soft drink was initially sold in retail stores nationwide after its launch, but sales in stores ended after 2019 as PepsiCo decided to focus on food service and e-commerce.

Now, it is found at small restaurant chains and a few large ones such as Jersey Mike’s Subs.

What are the Stubborn Soda Flavors? 

What are the Stubborn Soda Flavors? 
What are the Stubborn Soda Flavors?

Pepsico initially produced Stubborn soda in five flavors: Black Cherry with Tarragon, Citrus Hibiscus Orange, Agave Vanilla Cream Soda, Classic Root Beer, and Lemon Berry Acai. 

After some time, three more flavors were added: Pineapple Cream Soda, Draft Cola, and Draft Cola Zero Sugar.

Three flavors (Black Cherry with Tarragon, Agave Vanilla Cream Soda, and Classic Root Beer) are available in 12 oz cans, and all eight flavors are available on fountain.

Of all the flavors, the Agave Vanilla cream soda is the people’s favorite. 

A mixture of sweet agave blended with smooth vanilla flavor, the cream soda leaves a taste similar to Snapple Rain, but better.

Is Stubborn Soda All Natural?

Is Stubborn Soda All Natural?
Is Stubborn Soda All Natural?

Yes, it is natural!

 According to their website, stubborn soda is made with all-natural ingredients and sweetened with Fair Trade Certified cane sugar. 

Most Stubborn sodas are made without artificial colors, sweeteners, or high fructose corn syrup. Only the Draft Cola Zero Sugar flavor is artificially sweetened with sucralose and acesulfame potassium. 

Other than high-quality ingredients specific to different flavors, such as phosphoric acid, calcium disodium EDTA, purple carrot, etc. 

The following ingredients are found in the soda.

  • Carbonated Water 
  • Sugar 
  • Natural Flavor 
  • Sodium Benzoate 
  • Sodium Citrate 
  • Citric Acid

A 12 oz can of a stubborn soda contains 140 or 150 calories, 55 – 70 mg of sodium, and 38 – 39g of carbohydrates. None of the soda flavors contain alcohol.

Is Stubborn Soda Caffeinated?

The Draft Cola and Draft Cola Zero Sugar flavors contain caffeine. 

Besides the ingredients of a regular 12 oz (360mL) serving of stubborn soda, the draft cola soda flavor also contains 31 mg of caffeine, and the Draft Cola Zero Sugar version contains 34 mg of caffeine. 

There is no caffeine in any of the other flavors.

Where Can You Buy Stubborn Soda?

Where Can You Buy Stubborn Soda?
Where Can You Buy Stubborn Soda?

Before its launch in major retail stores nationwide in August 2016, Pepsico sold multiples of Stubborn soda in select food service locations on soda fountains. 

Sometime after 2019, PepsiCo switched things, and the sodas are now primarily sold in small restaurant chains and a few large ones. 

Stubborn soda has since been a success in some restaurants where it is sold.

This soda fits perfectly into restaurants where food and drinks are made with natural ingredients. Online platforms such as Amazon and Walmart sell stubborn sodas. 

Also, you may request a store near you from their website.

Other PepsiCo Products

Orange Hibiscus Stubborn Soda
Orange Hibiscus Stubborn Soda

PepsiCo was founded in 1965 and has grown into one of the world’s leading food and beverage companies. They are responsible for thousands of products under several brands, such as beverages, snacks, and various products. 

Some of the products by PepsiCo are Pepsi, Mountain Dew, Quaker Oat, Gatorade, Lays, 7 Up (outside the U.S.), and Tropicana Pure Premium orange juice.

Pepsico also produces famous brands such as; Doritos, Frito-lay, Sierra Mist, SoBe Lifewater, Ruffles, Tropicana juice drinks, Walkers, Cheetos, AMP Energy, Naked Juice, Izze, etc.

Conclusion

Stubborn soda is created using natural ingredients, without artificial flavors, sweeteners, or high fructose corn syrup. 

Out of its eight flavors, only the Draft Cola Zero Sugar flavor is artificially sweetened with sucralose and acesulfame potassium.

Draft Cola and Cola Zero Sugar are the only soda flavors that contain caffeine, and the soda is sold in small restaurants and some large ones but can also be found in online stores.